Jeffrey Hayzlett, the former chief marketing officer of Kodak talks about the future of books or ebooks:
“Kodak used to deliver film. Now, we deliver bits. But film and bits are just the vehicles. What Kodak has always delivered is the experience—the Kodak Moment. The value is in the experience. Film is free. Bits are free. And books will be free. But, people will always pay for the experience. As the technology for delivering the Kodak Moment evolved, we evolved with it. But, we never forgot that our real product was the Kodak Moment. Similarly, today’s authors and publishers need to evolve with the technology—and never forget they are in the experience business.”
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